The SMEs sector, a market with huge potential
March 14, 2009
In Romania there are over 400.000 SMEs which represent an approached market till now, more like the big companies, with quite complex requirements. The insurers must adapt the strategies of drawing of potential corporate clients, to new realities and companies structures from business environment.
The huge potential of this segment of the insurance market was noticed by the Romanian insurers before the accession of our country to the European Union. The sector of SMEs is in a continuum p…
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